Does Facebook have what it takes to crush Tinder?
Just wanted to thank you for playing your part.
I am very happy. Alison and I met thanks to Elite Singles. Both actually only being on there for 1 or 2 days.
Online dating services are not only convenient, but they also have the apparent advantage of using systematic methods to match us with the partner of a lifetime. Their diagnostic tests seem to key in on the fundamental essence of our personalities, ensuring that we’ll be paired with the one person in the world whose fundamental essence will resonate to ours. They also promise to improve the odds of our finding that person by providing us with access to large numbers of potential romantic partners; more than we would ever meet on our own.
To find out how best to use online services, we first have to examine their strengths and weaknesses. Finkel and his collaborators critique the three main areas in which online dating services claim to be superior to the offline, or old-fashioned, way of meeting people in person. Those areas are:
Access- opportunities to meet more people than you could in person Communication- ways to connect you to people in an online environment Matching- use of mathematical formulas (algorithms) to pair you with a partner.
A dating service
could increase the time people spend on Facebook and be a “big problem” for
competitors such as Match Group Inc, said James Cordwell, an analyst at Atlantic
Equities. Match, the owner of popular
mobile dating app
Tinder and OkCupid, calls itself the “global leader in dating” on its
“But the initial functionality looks relatively basic compared to those offered by Match’s services, so the impact Facebook has on the dating space will be down to how well it executes in this area,” Cordwell said.
Facebook said in January that at the end of 2019 time spent by users had fallen by about 50 million hours a day, after changes designed to reduce passive video watching and stem the spread of sensationalism.
Facebook’s entry into the growing online dating market sent shares of industry leaders tumbling.
Match Group Inc shares closed down more than 22 percent. IAC, Match Group’s parent company, dropped more than 17 percent. Sparks Networks, owner of JDate and ChristianMingle, fell 7.3 percent before recovering and closing up 0.8 percent.
A prototype displayed on screens at the F8 conference showed a heart shape at the top-right corner of the Facebook app. Pressing on it will take people to their dating profile if they have set one up.
Potential matches will be recommended based on dating preferences, things in common and mutual friends, Facebook said in a statement.
The prototype was built around local, in-person events, allowing people to browse other attendees and send them messages.
It did not appear to have a feature to “swipe” left or right on potential matches to signal interest, as Tinder and other established services have. But there were two buttons for “pass” and “interested.”
The optional feature will be for finding long-term relationships, “not just hook-ups,” Zuckerberg said. It will be launched soon, he added, without giving a specific date.
More details will be revealed over the next few months, Facebook Chief Product Officer Chris Cox said in a separate presentation.
Cox said he had been thinking about a Facebook dating feature since 2005, when he joined the company about a year after its founding.